The lot check — flagship ad brief

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Flagship ad brief — "The lot check"

One video. Shoot it once, shoot it properly. This is the concept most likely to outperform everything currently running, and it is the one thing competitors structurally cannot copy.

Why this concept and not another one

The three biggest advertisers in this category right now (Unyx Peptides, Refined Biolabs, Ascend Science) all run the same frame: a beautiful vial, a US flag, and a claim. Unyx's is the sharpest — "Full traceability. Zero mystery." and a label reading "Third-Party Tested — lab Verified."

Every one of those is an assertion. None of them shows you anything.

Arctic publishes a third-party analytical report for every batch, before that batch is ever listed, and leaves the retired ones public. So Arctic can do the thing the claim only gestures at: show the document, on camera, being checked against the vial.

That is the whole video. Not a promise that it is traceable — a person tracing it.

The concept in one line

A creator picks a lot number off a label, looks it up, and shows you it matches — in real time, without cutting away.

Shot list — about 35 seconds

Shot 1 (0:00–0:04) — the hook, face to camera

"Every supplier in this space says third-party tested. Watch what happens when
I actually check one."

Handheld, natural light, no studio. The credibility comes from it looking real.

Shot 2 (0:04–0:12) — the label Close on the vial label, filmed on a plain surface. Push in on the lot code.

"This lot is RT-2502-A. That's the number that matters — not the brand, not the
percentage. The lot."

Shot 3 (0:12–0:24) — the lookup, screen recorded Screen recording of arcticlabsupply.com/coas → tap the matching report. Show the certificate number, the test date, and the purity figure on screen.

"Same lot on the report. Tested before the batch was ever listed. And the lab
that ran it is named — I can call them."

Shot 4 (0:24–0:31) — the comparison Hold the vial next to the screen so the lot code and the report are in the same frame. Do not narrate this. Let it sit for two full seconds.

Shot 5 (0:31–0:35) — the close, face to camera

"Do this on any site before you order. If the number doesn't match, or there's
no number at all, you have your answer."

On-screen text

Only these. Burn them in, do not rely on platform captions.

• THE LOT IS THE NUMBER THAT MATTERS
• PUBLISHED BEFORE THE BATCH WAS LISTED
• Not for personal or veterinary use. 21+ ← required, must be legible, never cropped

What makes or breaks this

The screen recording is the whole video, and it is also the biggest risk. Creators get rejected because they screen-record a storefront: vials in a grid, compound names, prices, an add-to-cart button. Every one of those is a denial.

Record /coas and a single /coa/<product>/<lot> page. Nothing else. Never the catalogue, never a product page, never the cart. Turn off any tab bar showing other sites. Check the recording frame by frame before sending it.

Hard rules

Two words were changed after scripts/ad-creative/compliance.py flagged this
brief's own dialogue: "peptide" (naming the category is TikTok's exact
denial reason — "Prohibited Industry: Medicine & Supplements") and "on sale"
(reads as a promotion even when it means "became available"). Run any new
script through the screen before it reaches a creator.

• No dosing, protocols, reconstitution, or "how to use." Not spoken, not on screen, not in the caption.
• No before/after, no body shots, no results of any kind.
• Never say or show what it does to a person. This is about paperwork.
• No prices, no discount codes in the footage. The offer is added later, in the ad build, where it can be changed without a reshoot.
• Say "research materials", never "supplements", "medicine" or "treatment".

Technical

• Vertical 1080×1920. Shoot vertical, do not crop from landscape.
• Minimum width 500px — phone footage is fine, exported screen recordings often are not. Check before sending.
• Audio must exist and be audible, around −17 dB. Every generated card Arctic has uploaded so far is silent, and silent video is penalised on sound-on feeds. Speak to camera; do not rely on music.
• Send the raw file, not a re-upload from a social app — those recompress and fail the width gate.

What to send back

1. The raw vertical file
2. The screen-recording segment as a separate clip
3. A 5-second cutdown of Shot 4 alone (the vial-and-report frame) — that still is the strongest image in the whole piece and works as a static

Why it should beat what is running

Arctic's live creative is typography on flat grounds — clean, honest, and completely impersonal. It says the right things in a category where everyone says the right things.

This video is a person proving one of them. The competitors' vials are rendered. This one gets picked up and checked. The category's core objection is "how do I know this is real", and this is the only format that answers it by demonstration instead of assertion.

The lot numbers are real and checkable today: RT-2502-A, RT-2502-B, BCP-2502-B, GHK-2501-B, GLOW-2502-B, MT1-2502-B, MT2-2502-B. Any of them works.

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