Arctic Partner Playbook (October 2026)
Partner material. Not for public distribution.
This is the how-to. The rules live in the four kit pages (what gets you banned, organic, ad-safe, the lot check). Where anything here conflicts with them or your agreement, they win. This covers organic content only. Boosts, Spark ads and partnership ads need Arctic's approval and the platform's approval first.
1. The 60-second version
- The documentation is the subject. Lots, reports, methods, labs, supplier checks. Never what a material does to a person.
- Never answer a use question. No dosing, mixing, "how much," timing or stacks, in any video, caption, comment, DM or live. Redirect once (section 9).
- Disclose at the start, on screen and out loud: "Affiliate — I earn a commission on qualifying purchases through my link." Use the platform's disclosure tool too.
- Submit before you publish. Send the full content, caption, links and channel to partner support and wait for an explicit yes. Register the post the day it goes live.
- Name things accurately; never disguise. No code words, misspellings, blurred labels, hidden destinations or backup accounts. If a platform says no, accept it. Don't re-cut to get past it.
- Only say what you read today. State a lot, date, lab or result only from the exact report on /coas that day. Never claim every batch has a report.
- Expect platform risk. TikTok, Meta and YouTube write their rules broadly enough to cover peptide promotion, and fully compliant posts still get removed. Own a channel, and don't stake everything on one account.
- Keep your own voice. Use formats, not shared scripts. Identical videos across partners get flagged as spam.
2. Content fundamentals
- Hook in the first 1–3 seconds. TikTok's creative guidance: state your point in the first 3 seconds and land the hook within 6. Hooks that work here are specific and checkable:
- "The lot on this report isn't the lot on the label."
- "99% by what method?"
- "Watch me match a lot number in 20 seconds."
- Structure: hook → proof (the real document on screen) → one takeaway → call to action.
- Formats, not scripts. Talk the way you talk. Never present Arctic's reference footage as your own experience.
- The call to action is "inspect the record," not "buy now." No urgency, no health angle, no earnings promises.
- Link and code. The link is the main tracker and has a 30-day window. The code is the fallback wherever people can't click: audio, lives, print. Show and say both the same way every time.
- Consistency over volume. Buffer's study of 11.4M TikTok posts found that posting 2–5 times a week got about 17% more views per post than posting once. A numbered series ("Lot check #4") brings viewers back. Pick a pace you can keep, with room for review.
3. TikTok
The honest risk. TikTok's Branded Content Policy (effective 31 Aug 2026) treats any post that earns you a commission "via an affiliate link or promotional code" as Branded Content. It prohibits Branded Content for drug-related products (including prescription drugs), pharmaceuticals, and weight-loss products. The Community Guidelines also bar "trading, marketing, or providing access to" regulated goods. That explicitly covers posting links and directing people off-platform, and names products "marketed for weight loss or muscle gain."
Arctic's research-use position doesn't decide how TikTok classifies a product, so commissioned posts can be removed and link privileges suspended. TikTok explicitly allows "documentary or educational content that raises awareness about regulated goods."
Lowering the risk legitimately: make education the entire video, with no weight, physique or "results" framing. Keep the disclosure toggle on; undisclosed commercial content loses reach, and repeat failures restrict the account. Name the product accurately, since TikTok requires it to be clear without a visit to your profile. Keep the comments clean.
Content ideas:
- Lot check. Read the lot off a sealed vial's label, then open the matching report on /coas in one unbroken take. No exact match, no claim.
- The four fields. Issuing lab, test date, method, lot.
- Red-flag series. One per post: lot mismatch, one report reused across products, no lab named.
- Purity vs identity. A chromatography percentage is not an identity confirmation.
- "I emailed the lab." Only if it really happened. Show the real reply.
Search. TikTok uses captions, sounds and hashtags as signals. Say, show and caption the phrases people search for, such as "how to read a COA" or "lot number." Type Creator Search Insights into TikTok search and use its "content gap" filter.
Links and codes. A clickable bio link unlocks once you meet TikTok's follower or regional threshold (creator guides cite 1,000 for personal accounts) or switch to a business account. Caption and comment URLs aren't clickable, so put the code on screen and say it. A link hub must not hide the destination. TikTok removes rule-breaking links and can suspend link posting.
Don't: coded or misspelled names, vial "beauty shots," body imagery, "before it sells out" pressure, stitches of use content, or the Promote button. Don't repost a removed video with tweaks; appeal instead.
4. TikTok LIVE
Eligibility. You must be 18+ to go LIVE, and a follower threshold may apply in your region. You're responsible for everything in the session, including guests and any comment-overlay or text-to-speech tool.
Before you go live:
- Submit your outline (topic, three segments, disclosure, anything you'll link) to partner support.
- Turn on the disclosure toggle. TikTok requires it for commercial LIVE content.
- Add keyword filters: dose, dosage, mg, mcg, units, inject, pin, reconstitute, bac water, cycle, stack, protocol.
- Assign a moderator.
- Pin: "Documentation-only stream. No use or dosing questions. Laboratory research use only."
Running it (20–30 minutes): open with the disclosure and the rules, then walk through one real report live (lab, date, method, lot). Take questions about the paperwork only. Viewers join mid-stream, so the FTC wants the disclosure repeated or kept on screen; a banner is easiest.
"How much should I take?" Don't read the details aloud. Redirect once (section 9) and have your moderator mute repeat askers. Never take it to DMs. If someone describes a health situation, point them to a licensed clinician.
Don't push buying: in TikTok Shop markets, including the US, TikTok keeps lives that send viewers off-platform to buy out of the For You feed. Don't bring on unbriefed guests, and don't do product reveals.
5. Instagram
The honest risk. Meta's Community Standards don't allow buying or selling pharmaceutical drugs, and its Branded Content policies prohibit promoting "drugs or drug-related products." Content promoting regulated products can be left out of recommendations, so it may never reach non-followers. Meta's ad review reads product vials in this category as prescription drugs; Arctic's own ads were rejected on exactly that basis.
So never boost a post or run partnership ads, and never make the vial the hero. If a vial appears, it's because you're reading its lot. Professional accounts can check Settings → Account Status to see whether their content can be recommended.
Formats:
- Reels for reach. Mosseri named watch time, likes per reach and sends per reach as the top signals, with sends counting most for non-followers. Make things worth forwarding.
- Carousels for saveable teaching, one slide per field.
- Stories for followers, with link stickers and polls.
Content ideas:
- "Four fields" carousel.
- Lot-check Reel.
- "Report of the week" Story with a link sticker.
- "Red flags" carousel.
- "Questions I won't answer, and why" Reel, which also sets the rules for your comments.
Links and codes. Your bio holds up to 5 links, though only the first shows without a tap. Any account can add a Story link sticker; caption URLs aren't clickable. Skip "comment X and I'll DM the link" automation, which hands your link to people whose intent you don't know. Disclose on screen, out loud, and with "Ad" first in the caption, plus the Paid partnership label where available.
6. YouTube
The honest risk. YouTube's regulated-goods policy prohibits content that aims to "sell, link to, or facilitate access to" pharmaceuticals without a prescription. Channels that link to such sellers "may be terminated." The external-links policy covers clickable URLs, URLs shown on screen, disguised URLs ("dot com") and spoken directions. An educational framing helps, but YouTube says it "is not a pass" to facilitate access. On YouTube the link itself is a channel-level risk, so decide deliberately.
Formats: long-form explainers (8–15 minutes) keep answering search queries for years. Shorts cover one field or one red flag and point to the long version.
Content ideas:
- How to read a COA, using a real published report.
- Purity vs identity: HPLC and mass spectrometry explained.
- Verifying a certificate with the issuing lab (a real exchange only).
- Matching the label to the record.
- A Shorts series: "One field a day."
Links and codes. In long-form videos, put the link in the description with the commission statement beside it. Shorts links in descriptions and comments haven't been clickable since 31 Aug 2023, so use the related video link to send Shorts viewers to your explainer. Tick "Includes paid promotion" and say the disclosure in the first 30 seconds too.
Don't: title chapters after use or effects, pin "helpful" use answers, or disguise URLs.
7. Websites, reviews & newsletters
You own this channel, which makes it the most stable one in the program. Comparison and review sites like PeptidePrices.net earn trust by showing their work:
- Publish your method. Show the rubric, the weights, and what "verified" means. Keep rankings independent of commission, and say so. The FTC's Consumer Reviews and Testimonials Rule bans presenting a site as independent when a seller controls it.
- Verify per lot and date-stamp it. Record the lot, lab, test date and method you checked. A published report doesn't prove current stock is that lot, so confirm the match before calling an offered item "tested."
- Keep prices fresh ("price checked on [date]"). Show drawbacks too. Google's review guidance asks for benefits and drawbacks, measurements, what sets an option apart, and links to multiple sellers.
- Disclose at every link. Put "Paid link" or "We earn a commission if you buy through this link" right next to each Arctic link or button. Under FTC guidance a footer or /about page alone isn't enough, and "affiliate link" by itself may not be understood. Mark the links
rel="sponsored". - SEO. Google treats copied merchant descriptions as "thin affiliation" spam, and names price comparisons and original testing as affiliate content that adds value. Add original data: price per mg, price history, a COA-verification log, a changelog.
Content ideas:
- Arctic vendor profile with a lot-verification log.
- "How we verify a COA."
- A price-per-mg tracker.
- A monthly "what changed" note.
- A newsletter "COA of the week."
Newsletters. Follow CAN-SPAM: label it as an ad, use truthful subject lines, include a physical address, and honour opt-outs within 10 business days. Check your email provider's acceptable-use policy; Mailchimp's, for example, lists pharmaceutical products as content it may not allow.
Don't:
- "best peptide for X" pages
- dosing or reconstitution calculators near an Arctic link (the FDA's Aug 2026 warning letters to peptide vendors cited exactly these as evidence of human use despite "research use only" labels)
- "verified" badges for lots you didn't check
- invented reviews
8. Disclosure (FTC)
- When: any financial relationship, including commission, free product or payment. Free product gets its own line: "Arctic sent me this free."
- Where: with the content, hard to miss. Not only in your bio, not only at the end, not behind "more," not buried in hashtags. If you use "#ad," put it first.
- Video: on screen and spoken, at the start. Live: repeated, or on screen throughout.
- Words: "Ad," "Sponsored," or the Arctic line. Avoid "sp," "spon," "collab," or "affiliate link" alone.
- Platform tools (TikTok toggle, Instagram Paid partnership, YouTube "Includes paid promotion"): the platforms require them, but the FTC says not to rely on them alone.
- You own your claims. The FTC says you can't make claims that need proof the advertiser doesn't have, such as that a product treats a condition.
9. Questions you must not answer
These will come up: how much, dose or units; mixing or reconstitution; injection or oral use, timing, cycles, stacks; effects on weight, muscle, skin, sleep or any condition; "is it safe for me / my dog?"; "what were your results?"; "is this the same as [prescription brand]?"
Rules:
- Don't answer partly, and don't repeat the specifics back.
- Don't move the conversation to DMs.
- Don't send your link or code to anyone who has signalled personal use. Arctic's rules say not to direct them to buy.
- Delete other people's dosing comments. They're on your post.
- Refer real concerns to Arctic support.
Redirect lines. Adapt these to your own voice:
- "I can't advise on that. These are research materials, not for human use. I only cover the documentation."
- "Not something I'll answer here or in DMs. Questions for Arctic go to support@arcticlabsupply.com."
- "If this is about your health, that's a conversation for a licensed clinician, not a comment section."
- "I don't talk about effects or results. What I can show you is how to check a lot report."
- (LIVE) "That's a use question, so I'm skipping it. Rules are pinned. Next paperwork question."
- "I don't compare these to prescription products. They're laboratory research materials."
10. Measuring what works
Partner Studio (/partner-dashboard) gives you:
- your referral link and code
- a campaign link builder, which adds
utm_source(tiktok, instagram, youtube, newsletter, website or linkedin),utm_medium=affiliateandutm_campaign=<your label> - a QR code for either link, generated in your browser, as a PNG, an SVG or a print sheet
What's connected. Once your code is live, Studio's Your last 7 days card shows what Arctic's own site measured: tracked visits from your link, verified orders, eligible sales, commission, and where tracked visits came from (TikTok, Instagram, YouTube, other, direct). It also prints tracking coverage: how many of your orders arrived through a tracked visit. Code-only orders still count toward commission even when no visit was tracked. Arctic can't see your platform views, reach or watch time; those stay in your TikTok, Instagram or YouTube analytics. Label every link anyway. UTM values are case-sensitive, so use lowercase and one pattern, e.g. lotcheck-coa-oct26.
If a sale looks missing, use Think a sale is missing? under your payout requests in Studio. Give the rough date and amount (or the order number if the customer shared it). Arctic checks the order, your code and link, and the payment automatically, and your partner manager reviews anything it can't match.
Visits vs orders. A visit isn't a sale. Orders count within the 30-day window and validate after 7 days. Refunds, self-referrals and invalid orders don't count.
Code-only sales. Some customers type your code without clicking, which is normal from audio, lives and print. They still credit to you. To see what drove them, register every post on publish day and compare order dates with post dates. Change one variable at a time (hook, format or posting time).
11. A weekly rhythm (about 3 hours, part-time)
| When | Time | What | |---|---|---| | Mon | 45 min | Pick one report on /coas. Plan 2–3 posts in one series. Write keyword captions. Submit to partner support (topic: Content review). | | Tue–Wed | 45 min | Film the approved pieces in one batch. While you wait for review, plan the next set. | | Thu–Fri | 45 min | Publish with the toggle on. Register each post the same day. | | Daily | 10 min | Comments: redirect use questions, delete dosing comments, answer documentation questions. | | Fri | 15 min | Check Studio. Log any removals and save the notices. | | Monthly | 10 min | Check-in with your partner manager. |
Website and newsletter partners: refresh prices and lot checks weekly, publish one changelog or "COA of the week" item, and confirm every Arctic link still has a disclosure beside it.
12. Sources
- FTC, Disclosures 101 for Social Media Influencers: https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers
- FTC, Endorsement Guides: What People Are Asking: https://www.ftc.gov/business-guidance/resources/ftcs-endorsement-guides-what-people-are-asking
- FTC Consumer Reviews and Testimonials Rule (16 CFR 465), summary: https://www.goodwinlaw.com/en/insights/publications/2024/09/alerts-practices-cldr-ftc-finalizes-rule-on-consumer-reviews
- FTC, CAN-SPAM Act Compliance Guide: https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business
- TikTok Branded Content Policy (effective 31 Aug 2026): https://www.tiktok.com/legal/page/global/bc-policy/en
- TikTok Community Guidelines (Regulated Goods; LIVE; Commercial Disclosure): https://www.tiktok.com/community-guidelines/en/regulated-commercial-activities
- TikTok, Creative best practices: https://ads.tiktok.com/help/article/creative-best-practices
- TikTok Newsroom, How TikTok recommends videos #ForYou: https://newsroom.tiktok.com/how-tiktok-recommends-videos-for-you?lang=en
- TikTok Newsroom, Creator Search Insights (Mar 2024): https://newsroom.tiktok.com/creator-search-insights?lang=en
- TikTok Newsroom, Enhancing the LIVE community experience (Oct 2022): https://newsroom.tiktok.com/enhancing-the-live-community-experience?lang=en
- Buffer posting-frequency study (via Search Engine Journal, Oct 2025): https://www.searchenginejournal.com/study-shows-2-5-weekly-tiktoks-deliver-biggest-view-increase/558641/
- Buffer, TikTok bio link requirements: https://buffer.com/library/how-to-put-a-link-in-tiktok-bio/
- Meta Community Standards, Restricted Goods and Services: https://transparency.meta.com/policies/community-standards/restricted-goods-services/
- Meta Advertising Standards, Drugs and Pharmaceuticals: https://transparency.meta.com/policies/ad-standards/restricted-goods-services/drugs-pharmaceuticals/
- Oversight Board, ketamine paid-partnership case (Meta branded content and drugs): https://globalfreedomofexpression.columbia.edu/cases/oversight-board-case-of-promoting-ketamine-for-non-fda-approved-treatments/
- Instagram, recommendation eligibility and Account Status: https://creators.instagram.com/blog/instagram-recommendations-eligibility-tips-creators
- Mosseri on ranking signals (Social Media Today, Jan 2025): https://www.socialmediatoday.com/news/instagram-shares-algorithm-2025/738034/
- Instagram five bio links (PetaPixel, Apr 2023): https://petapixel.com/2023/04/18/instagram-now-lets-users-have-five-links-in-bio/
- YouTube, Sale of illegal or regulated goods policy: https://support.google.com/youtube/answer/9229611
- YouTube, External links policy: https://support.google.com/youtube/answer/9054257
- YouTube, Paid product placements and endorsements: https://support.google.com/youtube/answer/154235
- YouTube, Shorts links and related links (Aug 2023): https://blog.youtube/creator-and-artist-stories/renes-top-five-on-youtube-august-31-2023-edition/
- Google Search Central, Write high quality reviews: https://developers.google.com/search/docs/specialty/ecommerce/write-high-quality-reviews
- Google Search Central, Qualify outbound links (rel="sponsored"): https://developers.google.com/search/docs/crawling-indexing/qualify-outbound-links
- Google Search Central, Spam policies (thin affiliation): https://developers.google.com/search/docs/essentials/spam-policies
- Google Analytics, Collect campaign data with custom URLs: https://support.google.com/analytics/answer/10917952
- FDA warning letter, Tex Peptides (24 Aug 2026): https://www.fda.gov/inspections-compliance-enforcement-and-criminal-investigations/warning-letters/txp-innovations-llc-dba-tex-peptides-735067-08242026
- AFS Law, "Research Use Only" Is Not a Legal Strategy (Aug 2026): https://www.afslaw.com/perspectives/alerts/ruo-ined-five-peptide-vendors-learn-research-use-only-not-legal-strategy
- Mailchimp Acceptable Use Policy: https://mailchimp.com/legal/acceptable_use/
- Arctic: /partner-resources, /coas, /batch-documentation, /learn/how-to-read-a-certificate-of-analysis
Laboratory research use only. Not for use in people or animals. 21+.
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